I hope you had some profound insights on day 1.

Today is the day when we will understand the basics of unique positioning, personal Branding, and Personal Identity.

Let us start with your Personal identity.

The very fundamental question on spirituality is, “who am I?”

Here also, it is a fundamental question “who are you?”

In spirituality, this might be a tough question, but here it is not tough to answer.

Are you still thinking it tough?

Let me help you.

Look at your life and answer these questions:

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  1. 1.   What are your Values?
  • What are your passions?
  • What is your personal image?
  • What is your mission statement?

Take out a notepad and pen and answer all four questions.

If you cannot define your values

Here is an example – “I want to provide value to others’ lives by helping

them.”

“I am passionate about sales, marketing, helping people, and content creation.

“I define myself as an inspiring and helping person.”

“My mission is to help 100000 people become leaders in their domain.”

Now create your statements. Just by doing this task alone, you will have a better picture of who you are.

Why is Mission statement important?

A mission statement helps you to keep your focus on your clients and customers.

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I understand that you want to make money, but who will give you the money?

Why should they give you the money?

Which is the problem you are solving in their life so that they give you the money?

Focus is not on “I”

Focus is on “them”

Try changing the perspective and see the miracles.

2.2

Let us talk about personal Branding and how it can help you.

“Personal branding is the conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the competition, to ultimately advance their career, increase their circle of influence, and have a larger impact.”

Personal Branding is all about what people say about you when you are not there.

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Personal Branding can give to two things straight:

  1. For what you are known for
  • Which problem you are solving in the market place

These two questions are sufficient to have your perceived value and clarity in mind.

They know for what they know you for and how you can help them.

Isn’t that amazing that your client knows you more in-depth?

Your prospective client knows you better.

It is being said that “If you confuse, you lose.”

Personal Branding sets the tone straight.

Let us understand this tried and tested Formula called (VCP).

Create Visibility first.

That will lead to credibility.

That will lead to profitability.

“You want to find the special thing that is YOU and make your Brand all about that. You can’t make it up; it has to be real (though it can and probably should be a little exaggerated).”-–Pia Silva

Work on your social media branding – Your Facebook page and profile, twitter handle, Instagram handle, LinkedIn profile, Quora Profile, and Youtube Channel.

Do not underestimate any of the above.

Why?

Read this – “Find your uniquness and exploit it in the service of others” – Lary Winget

You are being branded whether or not you know it.

2.3

Let us talk about unique positioning

Why your unique positioning is important?

Think about it.

Let me give you an example – When somebody is ill in the family – Do you look for the Specialist or General practitioner? I am sure you will look for a specialist.

When you become the specialist you automatically

Let us talk about unique positioning

Why your unique positioning is essential?

Think about it.

Let me give you an example – When somebody is ill in the family – Do you look for the Specialist or General practitioner? I am sure you will look for a specialist.

When you become the specialist, you are automatically way ahead of many others.

Kotler has defined brand positioning as “the act of designing the company’s offering and image to occupy a distinctive place in the target’s mind market.”

Brand positioning describes how a brand differs from its competitors and where, or how, it sits in customers’ minds.

How can you set yourself apart:

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  1. Do not be afraid to show your roots.
  • Show your differentiation factor by telling your customers you work from them only and no other customer.
  1. Who is Amazon serving?
  • Why is it different?
  • What makes Amazon.com unique?

Now take your pen and notebook and complete the exercise.